Marketing Assets
The part of the product the customer sees first.
Before a wakeboard or foil kit reaches a shop floor or a product page, it has to earn its place in a catalog. At Liquid Force, part of my role as a Design Engineer was making sure every product we shipped looked as considered in marketing materials as it did in person. That meant building production-accurate 3D models and rendering them in KeyShot to a standard consistent enough to carry the entire brand catalog.
The Work
I created 3D models for wakeboards, hydrofoil kits, and wakesurf boards across the Liquid Force lineup, then rendered each product from standardized angles: top, bottom, ISO, and detail shots. The goal was a cohesive visual language across the website, digital catalog, and retail assets. Consistent lighting, consistent camera angles, consistent material treatment across every SKU.
Products covered include the Aero Remedy, Angel 135, Halcyon foil kit, Bonzer, and the Wakesurf Mega, among others.
The Process
Each render started with an accurate CAD model built to production geometry, then imported into KeyShot where materials, lighting, and camera positions were dialed in to match the established brand standard. Detail shots were used to highlight performance features: fin systems, channel geometry, EVA pads, hardware, and foil component breakdowns that help customers understand what they're buying.
The Outcome
A complete library of production-ready marketing assets used across the Liquid Force website and catalog. The renders gave the brand a consistent, professional visual identity across a broad product range, and gave me hands-on fluency in the full pipeline from CAD geometry to final marketing deliverable.
Design Engineer · SolidWorks, KeyShot · Liquid Force · 2023